![How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/styles/768x768/public/d8/images/canvas/2023/08/10/202d26d7-80ff-4396-bcee-15b53fd5a28e_e0f378a0.jpg?itok=7lsbCUkn&v=1691660506)
How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post
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![How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post How Birkenstock went from 'ugly' sandal to trendy fashion staple: the popular German LVMH-owned footwear brand elevated its status with Barbie, Kendall Jenner and collaborations with Valentino | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/08/10/d666957f-3c85-4f6f-bbe7-172703e516c9_c95019cd.jpg)