![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Why is everyone buying New Balance sneakers? The 'dad shoe' is right on trend, has had high-profile collaborations and was worn at the Fifa World Cup | South China Morning Post Why is everyone buying New Balance sneakers? The 'dad shoe' is right on trend, has had high-profile collaborations and was worn at the Fifa World Cup | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/01/10/2d2321c9-60a9-4e98-a6ed-cda31b88a949_8a66ae79.jpg)
Why is everyone buying New Balance sneakers? The 'dad shoe' is right on trend, has had high-profile collaborations and was worn at the Fifa World Cup | South China Morning Post
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/m9w1P_Gf91ZKfm0LUv4ItB-ax5I=/arc-anglerfish-arc2-prod-bostonglobe/public/FHGQBDHVZUI6TOHSSNY7URDNG4.jpg)